Dealership SEO

The Importance of SEO for Your Dealership

In the digital age, SEO has become the MOST IMPORTANT factor in digital marketing and determining the strength of your online presence. With almost EVERY online purchase now beginning with a search engine, your SEO is the difference between 100 or 100 thousand car buyers viewing your vehicle. The competitiveness of modern automotive sales has caused pricing to be nearly identical across the board, making your dealership’s Google ranking one of the only factors separating you from other dealerships online.

In this day and age, convenience is king, which is why websites on the first page of Google searches control the vast majority of traffic shares. The modern professional’s tendency to multi-task and advances in technology have made the modern shopper expect instantaneous and accurate results. Their standards are higher than ever while attention span is at an all-time low. Because of this, they will almost ALWAYS click on one of the first results, making a high Google ranking an absolute MUST for any dealership striving to be an industry leader or even remain competitive in today’s crowded marketplace.

“Build trust among car buyers and enhance your dealership’s reputation by positioning your website strategically”

Not only will a strong Google ranking increase online traffic, it also solidifies your dealerships credibility and builds trust among car buyers (which is no easy task). Online shoppers associate high ranking websites with credibility, reputability, and trustworthiness. On the other side of that, low ranking sites having little to no traffic share and are often viewed as illegitimate.

While there are several factors involved in calculating a website’s search engine ranking, engaging inventory videos have proven to be one of the most cost effective and simplest methods throughout the automotive sales industry to boost your Google ranking, engage online shoppers, and build up the credibility of your dealership and create trust among car buyers.

“Solutions designed to engage customers and boost your SEO by catering to current trends”

At Essential Auto Photography, we understand the ever-changing nature of SEO on how to utilize different methods such as inventory videos to boost your websites Google ranking. Currently, immersive and engaging online experience is one of the most valued factors when it comes to SEO. Additionally, the strong relationship between YouTube and Google gives video a unique advantage over photos alone. In 2018, having original video content is by far one of the most cost-effective ways to boost your Google ranking, optimizing your website’s reach and enhancing your dealership’s reputation.

Call (888)510-3966 today to find out exactly how our engaging inventory videos and meticulously engineered solutions can enhance your SEO.